Posh VermontConcept C

POSH
VERMONT

Vermont, elevated.

The brand concept

Vermont, with an editorial eye.

Posh Vermont is a concept for an editorial guide to distinctive stays, memorable experiences, and goods with a sense of place.

The leading Vermont marker sits beside a widely spaced serif wordmark, with a thin muted-gold divider on a cream background.

Brand board ยท Concept C

Concept C brand board with the Posh Vermont logo, autumn website mockup, embroidered cap and hoodie, and gift packaging.
The brand board shows the design across web, apparel, and packaging. The main logo on the board and the page header use Vermont state GIS data. The apparel and packaging mockups retain their illustrated marks.